The world of vintage advertising is a fascinating realm, brimming with iconic imagery and historical significance. Among the most sought-after pieces are illuminated signs, or *Leuchtreklame*, which once graced the storefronts and shop windows of businesses across the globe. This article delves into the captivating world of the Rolex Werbeschild, focusing on the specific example advertised: a 21st-century illuminated Rolex sign from the Netherlands, constructed from steel, plexiglass, and wood. We will explore its historical context, material composition, value, and place within the broader landscape of Rolex advertising and collectible signage.
Price & Pics / Fotos & Preis: Unveiling the Illuminated Legacy
The advertisement highlights a beautifully preserved illuminated Rolex sign. While the precise price isn't explicitly stated within the provided text, the description – "ein schöner beleuchteten ROLEX-Werbebehält" (a beautiful illuminated ROLEX advertising container) – suggests a significant value, reflecting the rarity and desirability of such items. The materials – steel, plexiglass, and wood – point towards a high-quality construction, further contributing to its potential worth. The provenance, originating from the Netherlands in the 21st century, adds another layer of interest, potentially indicating a limited production run or a specific regional marketing campaign. Images (unfortunately absent from the provided text) would be crucial in assessing the condition, design specifics (like the Rolex logo and any accompanying text), and overall aesthetic appeal, all of which heavily influence the price. The condition of the lighting mechanism is also a critical factor; a fully functional, original lighting system would significantly enhance the value.
Rolex Advertising History: A Legacy of Prestige
Rolex's advertising history is synonymous with elegance, sophistication, and enduring quality, reflecting the brand's image as a purveyor of luxury timepieces. From early print advertisements showcasing the precision and reliability of their watches to more modern campaigns emphasizing lifestyle and heritage, Rolex has consistently maintained a high standard of visual communication. The Werbeschild in question represents a tangible piece of this advertising legacy, offering a glimpse into a specific period and marketing strategy. Understanding the broader context of Rolex advertising is vital in appreciating the significance of this particular sign. The design aesthetics, choice of materials, and overall messaging would likely reflect the prevalent advertising trends and brand identity of the period during which it was produced.
Rolex Leuchtreklame Werbeschild Stahl, Plexiglas, Holz: Material Matters
The materials used in the construction of the sign – steel, plexiglass, and wood – are significant indicators of its quality and potential longevity. Steel provides a robust and durable framework, ensuring the sign's structural integrity. Plexiglass, with its transparency and ability to diffuse light effectively, would have served as the ideal material for the illuminated element, allowing the Rolex logo and any accompanying text to shine brightly. The use of wood likely contributes to the sign’s aesthetic appeal, perhaps forming a backing or decorative element. The combination of these materials suggests a carefully considered design, prioritizing both functionality and visual impact. The choice of materials also reflects the era in which the sign was produced; the use of plexiglass, for example, points towards a relatively modern manufacturing process.
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